Butterfly Pea flower has been known to increase skin hydration by 70 percent. It also can support your skin in the stimulation of collagen production, the protein that supports skin elasticity. This soap is all natural with no color additives, only the natural color of the blue of the flower. Along with the fresh goat milk you get the benefits of both products skin brightening ability and the silky smooth feel offered by the other butters and oils used in making this soap.